Book James To Speak

REDEFINE IMPOSSIBLE

"I teach people to master their internal conversations, eliminate excuses, cultivate hope, & ignite an unshakable belief in their own abilities."

Limited Availability - Book Today

Business Leaders Face The Ongoing Challenge Of Having To Perpetually Raise The Bar, & Employees Are Being Called Upon To Produce More Than Ever Before, Faster.

The Challenge

In today’s hyper-competitive, constantly changing business world, organizations and employees must continually evolve, envision new possibilities, and navigate adversity, both foreseen and unpredicted. Failure to do so can be catastrophic, even terminal.

The Solution

Developing the right mindset, reimagining what is truly possible, and embracing an unshakable commitment to always getting back up is the recipe for creating long term success, and an extraordinary life and a lasting legacy. Learn more.

It's Time To Ignite Your Team's...

Vision, Belief, Commitment, Collaboration, Culture, Grit

James Lawrence is a world leading expert on developing mental toughness. He has defied what doctors and physiologists previously believed to be possible. His keynote presentation, REDEFINE IMPOSSIBLE, is an immersive, multi-media big screen experience featuring 85 photographs and video clips chronicling one of the most extraordinary feats of human accomplishment ever recorded, and more importantly, the universal life-changing lessons learned along the way.

Limited Availability - Book Today

“From start to finish, our P&G Experience with James was phenomenal. He absolutely electrified our audience.”

"People were truly impressed by James, & he took the time to connect with everyone. Many said he was the best speaker we’ve ever had!"

"I would recommend him to anyone looking to inspire mental toughness or higher results from their group.”

How do you go from being “unspecial in every way”...

To doing what no other human in history has Ever done?

How do you go from being “unspecial in every way”... To doing what no other human in history has Ever done?

James Lawrence the Iron Cowboy

the only person to complete 50 Ironmans in 50 days across all 50 states - and then raise the bar AGAIN with 100 Ironmans in 100 consecutive days.

But this keynote isn’t just about breaking records - it’s about setting new standards.

Through raw storytelling, behind-the-scenes insights, and a high-energy, multimedia experience, James challenges audiences to rethink what they believe is possible - not just physically, but mentally, professionally, and personally.

He equips them to win the internal battle, push through self-doubt, and reset under pressure - especially when everything in them wants to quit.

Because when you change your internal narrative, you don’t just break limits - you redefine them.

If your team is navigating change, chasing big goals, or feeling stuck, James won’t just inspire them.

He’ll equip them with a blueprint to unlock untapped performance and turn the impossible into the next milestone.

Because the finish line isn’t out there somewhere - it starts with one step, one promise, one “Here we go.”

Audiences will walk away ready to:

Build grit and resilience to thrive through change, setbacks, and uncertainty
Align priorities and execute toward bold, meaningful, and seemingly impossible outcomes

Go all in on goals that matter and follow through with relentless commitment
Break mental and physical barriers by shifting mindset and embracing challenge

"WHAT YOU BELIEVE IS POSSIBLE, BEGINS IN YOUR MIND. I TEACH PEOPLE TO MASTER THEIR OWN INTERNAL CONVERSATIONS, ELIMINATE EXCUSES, CULTIVATE HOPE, & IGNITE AN UNSHAKABLE BELIEF IN THEIR OWN ABILITIES. THE RESULT IS AN EXTRAORDINARY UNLOCKING OF VIRTUALLY LIMITLESS HUMAN POTENTIAL."

James Lawrence

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Vivint

“His thoughts and presentation was 100% aligned with my group and would be for any group or organization. I would recommend him to anyone or organization looking to inspire mental toughness or higher results from their group.”

Weave

“James has been able to push his mind and body to heights that no one thought was possible. Listening to his story has inspired me to think bigger about my personal / professional goals and motivated me to strive harder to accomplish them.”

Nike

“A few weeks ago James brilliantly shared his story with our North American Strategic Sales team and truly left us all inspired to dream big, to believe without doubt, to push through adversity and to accomplish the seemingly impossible.”

*Testimonials shown are real experiences from real clients. Their results are not typical, and your experience will vary based on your effort, education, business model, and market forces beyond our control. Please note that we are not a business opportunity. We make no earnings claims or return on investment claims , and you may not make your money back. NOT FACEBOOK™: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of Meta™, Inc.

Contact: [email protected] - Book James To Speak: [email protected] (403) 398-8488