You don’t need more motivation. You need a system that works.
Commit365 was made to work for people who are busy, tired, and juggling a lot, but still want more out of their life. Sounds like you? I thought so. There are tons of programs out there for people with endless time money to blow on changing their life. But those programs just aren’t realistic for most people. Commit365 is about learning how to show up for yourself even when it’s hard. We want to help you build momentum, one choice at at time, until consistency becomes your norm. We want to help you build the systems to master yourself and stay locked in, even when life gets messy.
What You’ll Learn Inside Commit365
Most programs tell you what you should do, but Commit365 teaches you how to actually become the person who does it.
These are the ten core transformations we’ll build over the next year:
Confidence Through
Execution
Real confidence comes from practice, not positive thinking. You’ll learn how to follow through on the small daily promises that turn belief into something unbreakable.
Purpose And
Direction
Stop drifting. Each month helps you reconnect with what truly matters and align your actions with it. Purpose stops being a concept and becomes the compass you live by.
Emotional Mastery &
Stress Resilience
Learn how to control your internal state under pressure. I’m going to teach you the same mindset I used through 100 consecutive Ironman triathlons. You’ll stop reacting in panic and start responding with clarity, even when life hits hard.
Sustainable Growth. No Burnout, No Quit
This isn’t another 30-day hype cycle. We want to help you build a system that adapts with you, keeps you progressing, and eliminates the burnout-backslide loop that kills most people’s goals.
Focus & Energy
Management
Clear the mental fog and take back control of your attention. You’ll learn how to protect your energy, sharpen your focus, and stay effective without burning yourself out.
Life Balance Without Compromise
Build success that doesn’t wreck your relationships or health. You’ll learn how to pursue your goals without losing your grounding, your peace, or the people who matter.
Strengthened Relationships and Leadership
The habits you build will change how you lead, parent, and show up. You’ll become someone others trust, follow, and rely on.
Real Accountability & Community
You’re not doing this alone. Inside Commit365, you’ll be surrounded by people who want to grow and who won’t let you quit when things get difficult.
Better Performance in
Every Area of Life
When your habits improve, everything improves. Your focus at work, presence at home, confidence in decisions, and energy in training all rise together.
Long-Term
Identity Shift
We aren’t here to change your behaviors; we’re here to help you change who you really are. By the end of the year, your old patterns won’t even feel like you anymore.
This is why commit 365 works
"It was informative, inspiring, and touching. James' credibility with his accomplishments and passion definitely set him apart."
- Daniel Z
Reason #1
Because Real Change Has to Fit Real Life
LockIn365 was built for people with jobs, families, and full schedules. Not for influencers with endless free time. This program was created to actually work in the middle of real life. Every lesson, challenge, and action item is designed to be doable, practical, and sustainable. We want to help you find real progress that you can stick with, even when life gets messy.
Reason #2
Because Small Actions Build Unbreakable Mindsets
Change is built through small, consistent wins that stack over time. Each week in Commit365 is designed to train your mind the same way you’d train your body (through repetition and reflection). You’ll learn to push through resistance, stay accountable, and build the kind of confidence that only comes from doing the work. Together, we will rewire your brain.
Reason #3
Because You Deserve a System That Lasts
Motivation never stays, and that’s normal. But systems, when built right, make success automatic. In this program we will give you a success framework so you don’t have to rely on willpower. You’ll walk away feeling GOOD about who you are and what the future holds for you.
What members say about us
I knew that it would be good, but it exceeded my expectations. They have given me the confidence to go forward, I appreciate their willingness to share personal experiences.
Kathy
What I've learned, and what's helped me, is just show up. If you want something badly enough, show up and do it. And the people that are closest to you are going to have your back. They have shown me that my support team is so much more powerful than I had originally thought. I love all the nuggets we got into. There are so many nuggets worth sharing that stick with me, that I use day-to-day. I love it.
Tony
I didn’t really know what I was getting into. But, you know the stuff that we learned and their ability to share their story and make it relatable as well as bringing other things in...I am excited to see where my future takes me, looking back at what I learned from this, it's been a great experience.
Jason
Plus instantly access over $5000 worth and 2,000+ hours of advanced classes & courses from the world's best personal growth teachers
Over 300,000 achievers trust our famous teachers and tools to develop their growth mindset and high-performance habits!
Unlimited access to masterclasses
20-60 minute masterclasses to grow all areas of your life
Unlimited access to masterclasses
20-60 minute masterclasses to grow all areas of your life
Unlimited access to masterclasses
20-60 minute masterclasses to grow all areas of your life
Unlimited access to masterclasses
20-60 minute masterclasses to grow all areas of your life
FREE for the next 7 days, you get the world's #1 high-performance expert as YOUR DAILY LIFE COACH!
Brendon coaches you every day in GrowthDay. He helps keep you on your A-game and more focused, confident, resilient, and driven to win life! So join free now and try it out. If you stay, you'll KEEP getting Brendon's Daily Fire high-performance audio every single day for a year!
Oprah Winfrey Network
"Brendon is one of the most influential leaders in personal growth. He's one of the most successful online trainers in history. Everyone needs his work."
Tom Bilyeu
"He's widely recognized as the world's leading high-performance coach. The world's most successful people have enlisted him as their coach. He's the guy millions of people turn to when they want to breakthrough to that next level."
Jay Shetty
"Brendon is one of the top coaches in the world, an incredible speaker, and bestselling author. His work was so refreshing to me. He's really been there for me on this journey."
Commit 365 was created by James Lawrence, a Top Booked, Award Winning Keynote Speaker and Guinness World Record Holder, The Iron Cowboy.
James Lawrence - better known as the Iron Cowboy - is a world-renowned speaker, bestselling author, and endurance athlete who redefined human potential by completing 50 full-distance triathlons in 50 days across all 50 states - and then doing the unthinkable - 100 full-distance triathlons in 100 consecutive days.
Before becoming the greatest endurance athlete in history, James was a successful entrepreneur, running a thriving mortgage company and helping hundreds of clients build wealth through homeownership and strategic refinancing. That same relentless mindset that powered him through thousands of miles now fuels his ventures in multi-family real estate and ownership of Crumbl Cookie franchises.
He’s been named one of Sports Illustrated’s “Fittest 50,” featured in two acclaimed documentaries, and honored alongside icons like LeBron James and Conor McGregor. But James’s story isn’t just about athletic records. It’s about purpose, resilience, and refusing to settle for average.
Originally from Calgary, Canada, and now based in Utah, James is a devoted husband to Sunny and father of five. The cowboy hat he wore during races so his kids could spot him in the crowd has become symbol of his brand.
Whether he’s conquering the impossible on the racecourse or building businesses from the ground up, James shows audiences how to lead themselves, crush excuses, and break through their perceived limits.
Coached by James Lawrence, as featured in
our first group starts January 1
Sign up today to be part of the Commit365 founders group
$49 per month. Cancel anytime.
$79 per month for signups after The Founders Group is Filled
Your new daily practice for accelerated personal growth! Your membership includes:
12 Months of Life-Changing Lessons and Challenges
Every month focuses on a new theme built around realistic progress. Themes like mindset, consistency, resilience, and personal leadership. You’ll get practical lessons, challenges that make sense in your busy life, and tools that help you apply what you learn right away.
The Commit365 Community
This a place to connect with people who actually want to grow. Inside, you’ll share wins, struggles, and reflections. And you’ll have real accountability to keep you on track when motivation fades.
Access to Team Iron Cowboy
You’ll get exclusive access to me and my team. Training insights, performance lessons, and behind-the-scenes conversations about discipline, recovery, and how to keep showing up when it’s hard. It’s the same mindset that built the Conquer 100, shared in a way you can use in your own life.
The 100-Day Challenge
This is where it all starts. A 100-day challenge designed to help you stay consistent, break excuses, and build proof that you can follow through. This is one of the most powerful parts of this entire journey.
*Testimonials shown are real experiences from real clients. Their results are not typical, and your experience will vary based on your effort, education, business model, and market forces beyond our control. Please note that we are not a business opportunity. We make no earnings claims or return on investment claims , and you may not make your money back. NOT FACEBOOK™: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of Meta™, Inc.
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