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Additional info/notes

How to Book James Lawrence - The Iron Cowboy?

How do I check James's availability and get a quote?

Fill out the inquiry form on this page. We respond within one business day with availability and a proposal. For time-sensitive requests, note your event date in the subject line and we'll prioritize it.

How far in advance should I book?

James's calendar fills 6–12 months out for keynote dates, particularly for Q1 and Q3 conference seasons. If your event is within 90 days, reach out immediately — last-minute dates occasionally open up, but we can't hold them.

Do you work through speakers bureaus?

Yes. James is represented through select bureaus and also accepts direct bookings. All bookings will be handled by CMI, James’ management firm. Direct bookings often allow more flexibility on customization and scheduling. Either path works.

What topics does James speak on?

Every talk is built around one core truth: transformation doesn't happen when conditions are perfect. It happens when you commit before you're ready. James's keynotes cover mental toughness, identity-driven performance, building unbreakable commitment, and what it actually takes to do the impossible. These themes translate directly to sales teams, leadership groups, healthcare organizations, the military, and high-performance culture environments. Reality, any audience where the attendees have a heart and a mind, basically everyone will resonate with James message. It is a deep dive into mindset, belief systems, and the importance of the ‘bully’ conversation we have with ourselves.

Is this a motivational speech or is there substance behind it?

Both — and that's the point. James doesn't give inspiration without application. Every keynote is structured around specific mindset frameworks and behavioral commitments your audience can act on immediately. The goal is not applause when he walks off stage. It's a change in how your people think and operate the week after. He is not a motivational speaker; he empowers you to take action and make the changes you need in your life.

Can James customize the talk for our industry or audience?

Yes, and it's not optional. Before every engagement, James conducts a discovery call with the event organizer to understand your audience, goals, and what you want people to walk away believing. He doesn't show up with a canned talk. He shows up with a talk built for your room. The main stories and arc don't change, but how he delivers it and what transpires is specific to the event.

How long is the keynote?

Standard keynotes run 45–60 minutes. Condensed formats of 20–30 minutes are available for certain event structures. Half-day and full-day workshops are also available for organizations that want to go deeper.

What is James's speaking fee?

Fees vary based on event type, audience size, travel, and scope of engagement. Contact us for a proposal. We don't post rates publicly because the right engagement is built around your goals, not a standard package.

What is included in the fee?

The keynote itself, a pre-event discovery call, and James's standard AV and technical requirements. Additional services — breakout sessions, half-day workshops, VIP meet-and-greets, and post-event content — are available and quoted separately.

How does travel work?

James is based in the United States and travels internationally. His home base is Salt Lake City, Utah. Travel is billed at cost or covered under a flat travel fee, depending on your preference. We handle the logistics — you focus on your event. CMI will handle these details with your team.

What kind of organizations does James typically speak for?

Fortune 500 companies, sales conferences, leadership summits, military and first responder groups, healthcare organizations, athletic programs, and entrepreneurial events. If your audience needs to perform under pressure, commit when conditions aren't ideal, or break through a ceiling they've been stuck at, James is the right fit.

Can we see James in action before we commit?

Yes. Demo reel and full-length keynote footage are available on this page. References from past clients are available upon request.

Can we record the keynote and share it internally?

Recording rights can be included in the agreement. This is something to discuss during the inquiry process so we can clearly include it in the contract.