Attend Our FIRST EVER Live Event "Igniting Hope & Conquering The Impossible!" Provo UT - Feb 7-8, 2025
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Join Our 2025 Event In-Person!
IRON COWBOY EXPERIENCE
"Igniting Hope & Conquering The Impossible"
Watch The Video Below To Get A Glimpse Of What's In-Store For You!
Join Us Live & In-Person! Provo Utah - February 7-8, 2025
From: James Lawrence, The Iron Cowboy
To: Athletes, entrepreneurs, and anyone who refuses to let their dreams be silenced
Hey! James Lawrence here, the Iron Cowboy.
You might know me as that guy who did 50 Ironmans in 50 days in 50 states, or maybe that crazy dude who tackled 100 in a row.
But beyond the records and the sweat, I'm just a regular guy who's learned a thing or two about facing down life's storms and finding the strength to keep swimming.
I've been where you are. I've felt the weight of the world on my shoulders, the sting of failure, the exhaustion of trying to do it all alone.
I've stared into the abyss of despair, wondering if there was any hope left.
BUT I'M HERE TO TELL YOU...
THERE IS ALWAYS HOPE.
Hope is the fire that burns in your gut, even when the world tries to extinguish it. It's the unwavering belief that you can overcome any obstacle, achieve any dream, and become the best version of yourself.
The past few years have been tough for everyone, and as I've traveled the world sharing my story, I've seen firsthand how many people are struggling to hold onto that hope.
Trust me, you're not the only one facing OVERWHELMING opposition right now. In fact, I'd say that's the new norm.
And that's exactly why I've poured my heart and soul into my new book, "Iron Hope," and into this event.
It's a culmination of the lessons I've learned over 20 years of pushing my limits, facing adversity head-on, and discovering the extraordinary strength that lies within each of us.
I want to share it with you, to reignite that spark, and show you that anything is possible.
And that's what the Iron Cowboy Experience is all about. It's not just about pushing your physical limits; it's about igniting that spark of hope within you, fueling your spirit, and giving you the tools to conquer your own impossible.
THIS IN-PERSON EVENT IS FOR YOU IF YOU ARE A...
Endurance Athlete: Break plateaus, overcome injuries, reignite your fire.
Overwhelmed Parent: Find balance, prioritize, and create a purposeful life.
Community Builder: Empower your community and create lasting impact.
Seeker of Hope: Find renewed purpose and possibility in the face of challenges.
The Changemaker: Embrace discomfort, take action, and transform your life.
Aspiring Achiever: Turn impossible dreams into reality. Stop dreaming, begin.
Corporate Leader: Build a high-performance team and inspire greatness.
Mental Warrior: Develop an unbreakable mind and conquer self-doubt.
James Lawrence Fan: OG Iron Cowboy follower? You won't want to miss this.
Lifelong Learner: Gain knowledge, inspiration, and strategies for growth.
In short, the Iron Cowboy Experience is for anyone who refuses to let their circumstances dictate their destiny, who dares to believe in a brighter tomorrow, and who's ready to unleash their inner strength and resilience to create a life filled with hope and possibility.
This event isn't about THEORY. It's about forging unbreakable mental toughness in the fires of real-life experience.
I'll be sharing the raw, unfiltered stories of my own struggles and triumphs.
The exact strategies that carried me through 100 Ironmans in 100 days, and the mindset shifts that turned the impossible into my reality.
You'll walk away with a toolbox overflowing with practical, actionable strategies to break down any obstacle you're facing.
We're talking about breaking down your goals into bite-sized pieces, silencing that nagging self-doubt that's been holding you back, and building the kind of unshakable confidence that'll have you tackling challenges head-on.
But this event is not just about me; it's about building a community, a tribe of like-minded individuals who are all in this together.
Here's the reality: YOU CAN'T DO THIS ALONE. We need each other, especially if we're going to get to the next level.
We'll share our stories, lift each other up, and create a network of support that'll last long after the event is over. The energy and connection you'll experience will fuel your fire long after you leave.
GRAB YOUR TICKET TODAY TO JOIN US FOR THE
"IRON COWBOY EXPERIENCE: IGNITING HOPE & CONQUERING THE IMPOSSIBLE"
The Iron Cowboy Experience is priced at $397 for general admission.
But if you're ready to take the leap today, you can snag your ticket right now for just $197. That's a steal compared to the thousands you'd spend on private coaching or exclusive seminars.
Life is too short to let your dreams gather dust. The time to act is now. Join me at the Iron Cowboy Experience and unleash the extraordinary within you.
Click the button below to secure your spot and ignite your hope.
I'll see you in-person at the event,
James Lawrence
P.S. Skipped to the end? No problem! Here's the lowdown:
I'm putting on an event called "The Iron Cowboy Experience: Igniting Hope & Conquering The Impossible." It's all about unleashing your inner strength, overcoming challenges, and achieving those dreams that seem just out of reach.
We're diving deep into the lessons from my new book, "Iron Hope," and the strategies I've used to conquer some pretty crazy challenges.
Trust me, this isn't just another motivational talk; it's a two-day, action-packed experience that will change your life.
We're gathering in person on February 7-8, 2025, in Provo, Utah. Seats are limited, and we're going to sell out, so don't wait!
Grab your ticket right now:
Join Us Live & In-Person! Provo Utah - February 7-8, 2025
February 7-8, 2025
Unlock the Power of Hope and Resilience
Join us for a life-changing, two-day experience where you’ll learn how to conquer the impossible, break through mental and physical barriers, and ignite the unshakable hope that drives real transformation.
James Lawrence
The Iron Cowboy
Lucy O'Connell
CEO @ Iron Cowboy
Justin Prince
International Speaker
Sunny Lawrence
James' Wife
Joe Vitale
Napoleon Hill Institute
Jennifer Hintenberger
Six Time World Champ
Charlie Rocket
Dream Machine
More Speakers
Coming Soon!
James Lawrence
Igniting Hope: Overcoming the Impossible
James will share his raw, personal journey of pushing past physical and mental limits in the face of overwhelming odds.
Through the lessons he’s learned completing 100 Ironmans in 100 days, James will explore how hope is the fuel that ignites resilience and the belief that anything is possible.
He’ll reveal practical strategies for overcoming obstacles, fostering mental toughness, and achieving seemingly impossible goals, leaving you with the tools and inspiration to face their own challenges head-on.
Lucy O'Connell
Create A Dream Life Where You're At
Lucy is the 21-year-old daughter of James Lawrence, the Iron Cowboy. In 2015, while James was doing the 50/50/50, she ran 50 5k's in 50 states in 50 days as a 12-year-old. Shortly after, she did a TedX talk with James at Texas Woman's University.
She graduated high school with her Associate's Degree in 2021, right in the middle of managing the Conquer 100 campaign. She graduated with her bachelor's degree in Applied communication only six weeks after her 20th birthday and is currently the CEO of Iron Cowboy.
Lucy is passionate about living a peaceful, free, and balanced life and will discuss in depth how to live a dream life in whatever stage of life you are in. You don't need to have it all to live your happiest life.
Justin Prince
From Failure to Fortune
Join us for an inspiring session with Justin Prince, a speaker who has transformed his life from struggle to success.
With a background that includes working construction and selling pizzas, Justin faced significant challenges. He built four multimillion-dollar businesses and generated over $2 billion in revenue. His journey shows that failure is not the end, but a crucial part of growth.
Justin will share a roadmap to create and live an unforgettable life. He will provide practical insights and steps to help you unlock your potential.
Sunny Lawrence
Power of Belief to Empower Your Journey
Sunny Lawrence is James's wife and the secret to his success in all of his endeavors. She earned a college degree in psychology from Utah Valley University, where she grew up. There, she met and married James in December 2000. They have four daughters and one son.
Sunny will discuss how things are programmed into our minds and emotions when we start our lives. These beliefs are often passed down but can also come from personal experience. We have the power to make these beliefs what we want them to be, to invite empowerment, and to release discouragement.
Joe Vitale
How To Do The Impossible
Dr. Joe Vitale director of the hit movie The Secret, international bestselling author of 90 books, recipient of the US President Award for Lifetime Service, the President of the Napoleon Hill Institute, musician, mentor, speaker and more!
During his presentation, Joe will reveal shortcuts and hacks for accomplishing virtually anything you desire. He'll reveal advanced strategies for beginners and the almost hopeless.
Don't believe it? Come and find out!
Jennifer Hintenberger
We Live or Die By The Mind
Jennifer Hintenberger, a six-time world champion and 18-time world record holder in kettlebell sport, will share her journey from struggling athlete to peak performer.
She'll reveal the mental, emotional, and spiritual transformations that fueled her physical success, offering powerful strategies for overcoming self-doubt, embracing challenges, and creating a positive environment for growth.
Discover how to unlock your inner fire and achieve extraordinary results, regardless of your starting point.
Charlie Rocket
The Power Of A Dream
Charlie “Rocket” Jabaley, once a successful music manager, was diagnosed with a brain tumor that almost cost him his life.
In response, he transformed his life by losing 125 pounds, completing marathons, and reversing his tumor.
Now, through his Dream Machine Foundation, Charlie is on a mission to make a million dreams come true, helping people overcome adversity and achieve their wildest aspirations.
At this event, he’ll share how the power of a dream can change everything, inspiring others to pursue their own paths to transformation.
Brandon Bartron
The Relentless Power of Hope
Brandon Barton is the founder of multiple seven and eight-figure businesses. His story of hope comes from a life of adversity.
The odds were against him from the beginning—coming from a broken home with an addict father to building and losing an eight-figure business.
Starting over again at 38 was overwhelming.
Brandon is proof that you can never beat down someone who refuses to get back up.
Hope will drive you to the top of one mountain just to show you the bottom of the next.
John Hatch
Laws Of The Brain
Stay tuned while John fine-tunes his presentation & topic!
MORE SPEAKERS TO BE ANNOUNCED!
COMING SOON!
Join Us Live & In-Person! Provo Utah - February 7-8, 2025
Top 9 Reason
You Need To JOIN US For The Iron Cowboy Experience
REASON #1
Ignite The Spark of Hope Within
Rediscover your belief in the possible, even in the face of challenges. Walk away with newfound hope and practical strategies for achieving your dreams.
REASON #2
Conquer Your "Impossible"
Learn the mindset and strategies that fueled James Lawrence's 100-day Ironman journey and apply them to your own life.
REASON #3
Your Tribe of Conquerors
Network with like-minded individuals who are passionate about personal growth, pushing their limits, and achieving extraordinary goals.
REASON #4
Stories That Will Move You
Experience the raw emotion and unwavering spirit of James as he shares his personal stories of triumph, struggle, and the unwavering hope that kept him going.
REASON #5
World-Class Speakers / Experts
Hear from renowned speakers and experts in the fields of mental performance, resilience, and personal development, sharing their insights and strategies for success.
REASON #6
Mental Toughness Training
Learn practical techniques for developing mental resilience, overcoming self-doubt, and maintaining motivation in the face of adversity.
REASON #7
Celebrate the Journey
Share in the collective triumph of overcoming challenges and achieving the impossible. Celebrate your own victories and those of your fellow attendees.
REASON #8
Get Real Work Done
This is your chance to take massive action and implement the strategies you learn. Many attendees experience breakthroughs and make more progress during these two days than they do in months at home.
REASON #9
Exclusive Iron Cowboy Goodies
Receive a signed copy of James's new book, "Iron Hope," along with other exclusive resources and tools to support your journey of transformation.
Join Us Live & In-Person! Provo Utah - February 7-8, 2025
Real Experiences From Real Fans
Christian Moroni
Jamie Keen
Mark Sherman
Jim & Jen Guenther
Kade Peterson
Dan Jacobsen
Join Us Live & In-Person! Provo Utah - February 7-8, 2025
Frequently Asked Questions
What exactly is the Iron Cowboy Experience?
It's a two-day, full-throttle immersion into the mindset and strategies that have fueled my craziest adventures - from conquering 100 Ironmans in 100 days to summiting Mount Kilimanjaro on a bike. We're going to unpack the grit, resilience, and unwavering hope that got me through it all, and show you how to apply these principles to conquer your own challenges and achieve your wildest dreams.
But this isn't just about me! You'll also hear from an incredible lineup of speakers, including my amazing wife Sunny, who has been my rock and my biggest supporter throughout my journey. You'll also get powerful insights from Joe Vitale, a renowned author and speaker on the Law of Attraction, and Justin Prince, an expert in peak performance and mindset. Plus, many other surprise guests will share their own stories of triumph and transformation. Get ready to be inspired, motivated, and equipped with the tools you need to unleash your inner Iron Cowboy!
Who's this event for?
If you're longing for more, feeling lost, or yearning for a better version of yourself, then this event is your beacon of hope. The Iron Cowboy Experience is designed for anyone who refuses to settle for "good enough" and believes that achieving the impossible is not only possible but inevitable.
Whether you're facing personal challenges, striving for greater success, or simply seeking a spark to reignite your dreams, James Lawrence's story and the collective wisdom of our incredible speakers will show you that you are not alone. Discover how to develop the mindset, build the community, and embrace the hard work that will unlock your full potential and lead you to a life filled with purpose, passion, and unwavering hope.
What will I learn?
You'll walk away with newfound hope, a toolbox overflowing with practical strategies for building unshakeable mental toughness, conquering self-doubt, and realizing those goals that once felt out of reach. We'll delve into the transformative power of the mind, the importance of surrounding yourself with a supportive community, and the extraordinary growth that comes from embracing discomfort. This experience will leave you feeling empowered, inspired, and equipped to chase your dreams with unwavering belief.
How's this different from any other event?
Forget the typical rah-rah seminar full of empty slogans. The Iron Cowboy Experience is about getting real and digging deep into the nitty-gritty of conquering challenges and creating lasting change. You'll hear my unfiltered stories, learn from experts who've walked the walk, and connect with a community of like-minded individuals who are all in this together.
But it doesn't stop there. Unlike other events, we'll provide dedicated time for you to apply what you've learned, right then and there. You'll leave with not just inspiration, but actionable strategies to implement immediately, setting you on the path to achieving those once-impossible goals.
What kind of activities can I expect?
Get ready for a wild ride! We've got keynote presentations that'll leave you fired up, interactive workshops where you'll roll up your sleeves and get to work, panel discussions with folks who've walked the walk, and community-building activities that'll leave you feeling like part of a tribe.
How will this impact my life after the event?
You'll walk away with a personalized action plan and a mindset shift that'll ripple through every aspect of your life. You'll have the tools to tackle challenges with confidence, embrace discomfort as a catalyst for growth, and create a life that truly reflects your full potential.
I'm not an athlete. Is this still for me?
Absolutely! The principles we'll cover apply to any challenge you're facing, whether it's in sports, business, relationships, or personal growth. It's about conquering your own "impossible," whatever that may be.
What about airport and hotels?
The closest airport is Salt Lake City International Airport (SLC). From there, it's about a 45-minute drive to Provo.
As for where to hang your hat, there are plenty of great options near the Provo Experience Event Center. Here are a few options:
Hyatt Place Provo: This modern hotel is just a short drive from the venue, offering comfortable rooms, complimentary breakfast, and an outdoor pool.
Hampton Inn Provo: Also within a short driving distance, this hotel offers a complimentary hot breakfast, an indoor pool, and a fitness center.
What is the event schedule going to be?
The Iron Cowboy Experience will kick off with an optional morning run/workout from 6-7 AM MST on February 7th, 2025. The main event program will start at 8:45 AM and run until 11:40 AM MST, followed by a one-hour lunch break. We'll then resume at 12:50 PM and continue with inspiring presentations, interactive workshops, and networking opportunities until 5-6 PM MST.
To celebrate your commitment to growth and transformation, we'll be hosting a special party/celebration on the final night (details to be announced soon). Plan on both days being packed with inspiration and action!
Will there be an opportunity to ask questions?
Absolutely! We've set aside dedicated time for a Q&A panel featuring James and other esteemed speakers. It's your chance to get up close and personal, ask burning questions, and gain deeper insights from those who have pushed the boundaries of what's possible. This interactive session will provide invaluable takeaways and leave you feeling empowered to conquer your own challenges. Don't miss this opportunity to connect with the Iron Cowboy and other incredible individuals who will be sharing their wisdom and experiences!
Is there an option to attend virtually?
Yes, absolutely! We understand that not everyone can make it to the in-person event, so we're offering a virtual option as well. You can join us from anywhere in the world through our live stream platform. You'll have access to all the keynote presentations, workshops, and Q&A sessions, just as if you were there in person.
To learn more about the virtual experience and ticket options, please visit our dedicated virtual event page: www.ironcowboy.com/virtual-event
We want to make the Iron Cowboy Experience accessible to everyone, so whether you join us in person or virtually, we can't wait to have you be part of this transformative event!
How many people will be attending?
The Iron Cowboy Experience is an intimate event with limited space. Our venue can only hold 500 attendees, and tickets are selling out fast. Secure your spot for the in-person event today!
Are we allowed to record at the event?
No, recording audio or video, or live streaming of the event is strictly prohibited. We encourage you to take pictures and use the hashtag #ironhope
We will be recording the entire event and you may get lifetime access to the recordings (depending on which ticket you pick at checkout). We'll upload the recordings to your members area 1-2 weeks after the event.
What is your refund policy?
We understand that life happens, and plans can change. If you require a refund for your ticket, please contact us at [email protected] no later than 30 days before the event (January 8th, 2025). Refunds requested after this deadline will not be granted. We appreciate your understanding and look forward to welcoming you to the Iron Cowboy Experience!
What's the investment, and is it worth it?
Your investment is just $$197 for the EARLY BIRD special (ending soon!) or $397 for general admission. That's a fraction of what you'd pay for private coaching or exclusive seminars. And trust me, the value you'll get from this experience - the transformation, the community, the inspiration - is priceless.
Will meals be provided at the event?
We'll keep you fueled up with plenty of water and energizing snacks throughout the day, but we won't be providing full meals. Provo's got a ton of great restaurants and cafes nearby, so you'll have plenty of options to grab a bite during the lunch break or explore the local food scene in the evenings.
Join Us Live & In-Person! Provo Utah - February 7-8, 2025
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