The Untold Story 100 Ironman's In 100 days: What conquering the impossible taught me about hope

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Iron hope

Lessons learned from conquering the impossible

the secrets to building unstoppable momentum in your life

Not only is he a phenomenal athlete, but he brings communities together.

Jesse Itzler

Lawrence's feats of voluntary endurance just might be the greatest in human history.

Rich Roll

Not only is he a phenomenal athlete, but he brings communities together.

Jesse Itzler

Lawrence's feats of voluntary endurance just might be the greatest in human history.

Rich Roll

The same force that drove me through 100 ironmans lives inside you

Here's How To Unlock It

This Book Shows You How to Unlock It

James Lawrence’s story is an example of excellence in service to others.

Gary Sinise

One of the greatest endurance athletes of all time. This is essential reading for anybody - not just athletes.

Cameron Hanes

James Lawrence’s new book, Iron Hope, is one of the top 10 or 15 books of all time. I give it 10 stars if I could!

Dr Joe Vitale

A stunning story of American grit, this one is not to be missed.

Adam Makos

Build Unbreakable Mental Toughness & Pushing Past Limits

Inside the Mind of the Iron Cowboy

What 100 Ironmans Taught Me About Resilience, Hope & Conquering The Impossible

A raw, unfiltered account of 100 full-distance triathlons in 100 consecutive days

Adapt these lessons to any goal—fitness, career, relationships, or personal growth

How to reframe your hardest moments into the fuel for your greatest success

Master the ability to stay focused and keep moving forward when things get hard

Real-world strategies that work for business, fitness, relationships, and any life challenge

Step-by-step insights from the toughest endurance challenge ever attempted

Learn how to silence doubt, rewire your mindset, and show up even when motivation dies

Practical tools for pushing through stress, setbacks, and overwhelming obstacles

His story reinforces for us all that we are stronger than we think, we can survive difficult seasons, and we can undertake and achieve epic goals. You’ll be challenged and encouraged greatly by his book.

Travis Mills

I just finished his new book, Iron Hope—and WOW. I laughed, I cried, and walked away feeling completely inspired and uplifted. If you haven’t grabbed your copy yet, do yourself a favor and get one TODAY!

Ryan Keisel

If there’s anything I could recommend to someone to change their life: physically, financially, emotionally, or mentally, it’s this book. It’s an absolute game changer. I promise you, you won't regret it.

Kade Peterson

Just finished Iron Hope…. James Lawrence does a phenomenal job of weaving in inspiration and motivation through his story. The main message I took away reaffirms one of my mantras …. Keep Pushing Forward.

Matthew Thomas

What to expect after

Reading & applying iron hope!

This is your blueprint for becoming unstoppable

Life WITHOUT IRON HOPE

Waiting for motivation that never comes

Letting that voice in your head win ("I can't", "I'm not ready")

Starting strong but quitting when things get hard

Watching others achieve their dreams while you stay stuck

Living with "what if" and "someday" instead of taking action

Life WITH IRON HOPE

You show up. Period. No motivation needed.

You've got a proven system for turning any goal into reality

That voice in your head? It's now your biggest ally

You eat "impossible" for breakfast

When others quit, you're just getting started

Most importantly? You've got absolute certainty in what you can achieve

The question isn't whether these Strategies work. The question is:

Are you ready to apply them?

You might be wondering...

Is This book for me?

"iron hope" Is for you...

If you've ever laid awake at night, knowing you're capable of more, but something keeps holding you back...

If you're tired of starting strong but falling short when things get tough—whether that's in fitness, business, or life...

If you keep hearing that voice of self-doubt telling you "you can't" or "you're not good enough" (trust me, I know that voice well)...

If you're facing a challenge right now that feels impossible—maybe it's building a business, losing weight, saving your marriage, or just showing up better for your family...

If you've tried all the motivation tricks and mindset hacks, but you need something real, something that actually works when everything's on the line...

If you're ready to stop waiting for hope and start building it...

If any of those situations sound familiar...

Then YOU NEED THIS BOOK

Look, I'm not here to tell you that reading one book will solve everything. But I will tell you this: every principle in Iron Hope has been tested in the darkest moments, when failure felt like the only option.

And they work.

Not just for me during the Conquer 100, but for thousands of ordinary people facing their own extraordinary challenges.

So if you're ready to build the kind of unshakeable belief that turns impossible into inevitable...

...then this book isn't just for you. It's necessary.

The time to start building your Iron Hope is now.

Note From The Author

"Iron Hope is the story of pushing past every limit, breaking through pain, and discovering what’s truly possible. When I set out to complete 100 full-distance triathlons in 100 consecutive days, I learned about resilience, mental toughness, and the power of showing up, no matter what. This book shares those lessons, the highs and lows, and the exact mindset that carried me through. My hope is that it helps you push past your own barriers and take on the challenges in your life with a new level of belief and determination."

James Lawrence

The Iron Cowboy, Author of "Iron Hope"

Here's a glimpse of what's inside "iron hope"

The Power of Just Showing Up - Look, the hardest part isn't the finish line. It's getting out of bed and taking that first step. I'll show you how to make it automatic. (Page 1)

Pain Is Your Teacher - I learned this the hard way during the Conquer 100. You're going to discover exactly how to push through when your body and mind are screaming "stop." (Page 14)

Your Inner Voice Is Everything - That voice in your head? It's either going to break you or make you unstoppable. Let's make it work for you. (Page 39)

Your Deep Why - This changed everything for me. When you nail this, nothing can stop you. Period. (Page 58)

Breaking Down Giants - How to take any massive goal - whether it's 100 Ironmans or your biggest dream - and make it happen, step by step. (Page 69)

The 100 Principle - The exact mindset shift that turned "impossible" into "done." This works for any challenge, trust me. (Page 84)

See It, Be It - The visualization technique that got me through my darkest moments. This is powerful stuff. (Page 94)

Never Settle - Why getting comfortable is your biggest enemy, and how to stay hungry no matter what you achieve. (Page 106)

Being Real - Stop trying to be someone else. Here's how to turn your authentic self into your greatest strength. (Page 119)

The Price Tag - Let's get honest about what it takes. Most people aren't willing to pay this price. Are you? (Page 157)

When Everything Breaks - The raw truth about pushing through when you're broken. This isn't pretty, but it's real. (Page 207)

Your Transformation - This is it. This is where everything changes. This is where you become unstoppable. (Page 271)

Frequently Asked Questions

What Is "Iron Hope"?

At its core, Iron Hope is about transforming belief into action. Whether you're an athlete, entrepreneur, parent, or someone facing tough challenges, this book gives you the exact tools to build unstoppable momentum in your life.

Do I need to be an athlete?

Nope! My story might come from endurance sports, but these principles work for any challenge life throws at you. Business, relationships, personal goals—it all comes down to the same mental tools.

How is Iron Hope different?

Most books give you inspiration—this one gives you a system. Iron Hope isn’t about feel-good motivation that fades in a week. It’s built on real, tested principles forged in the fire of extreme adversity. You’ll get practical strategies to build discipline, mental toughness, and an unshakable belief in yourself—no matter what challenge you’re facing.

How soon will I get my book?

Your book ships within 5-7 business days, but you'll get digital access immediately. I want you to start this journey today.

*Testimonials shown are real experiences from real clients. Their results are not typical, and your experience will vary based on your effort, education, business model, and market forces beyond our control. Please note that we are not a business opportunity. We make no earnings claims or return on investment claims , and you may not make your money back. NOT FACEBOOK™: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of Meta™, Inc.