The Untold Story 100 Ironman's In 100 days: What conquering the impossible taught me about hope (And why it changes EVERYTHING)
"Iron hope"
Lessons Learned From Conquering the Impossible
Get Your signed copy of Iron Hope Today and discover the secrets to building unstoppable momentum in your life
Definitely the coolest reading experience I've had this year... The sincerity, vulnerability and heart that were obviously poured into these pages will have you feeling inspired and full of hope 💕
Cassandra
The same force that drove me through 100 ironmans lives inside you
Here's How To Unlock It
And Here's How You Can Unlock It
Hey! James Lawrence here, the Iron Cowboy.
Let me be clear about something right up front...
there's nothing special about me.
No genetic mutations. No superhuman abilities. No secret advantage.
I have tests to prove it.
I'm just a regular dad who discovered something powerful about hope—something that changed everything.
See, there are TWO types of hope in this world:
There's the kind that leaves you waiting for things to change...
And then there's Iron Hope
the kind of unshakeable belief that's built through action, proven through showing up every day, and strengthened by conquering what others call impossible.
I remember standing in the shower on day 15 of attempting 100 full-distance triathlons in 100 consecutive days.
My body was broken.
Every step felt like a red-hot poker being hammered into my legs.
Stress fractures had set in.
I was blacking out from pain.
But here's what I learned in that moment: this wasn't about physical endurance.
It was about something DEEPER.
Because when you're faced with two choices—quit or prove to yourself that you're capable of more—that's where real hope is born.
Not in comfort, but in choosing to keep going when everything tells you to stop.
Listen—I want you to understand something important: this book isn't about me.
It's about YOU. Your challenges. Your dreams. Your potential.
Inside Iron Hope, you'll discover:
Why traditional motivation fails you (and what actually works when things get hard)
The exact system for building unshakeable belief, step by step
How to silence that voice telling you "you can't"—because trust me, we all have it
A proven way to turn your biggest setbacks into your greatest comebacks
Limited Number Of Signed Copies Available - Order Today
What's Included With Your "Iron Hope" Book
Here's Exactly What' You'll Get With Your Order
Here's What' You'll Get
SIGNED Hardback Copy of Iron Hope
SIGNED Copy of Iron Hope
I wrote this book to give you the exact roadmap I wish I had when I started. Real transformation doesn’t come from information OR inspiration, it comes from action.
"Iron Hope" is your blueprint to pushing past every obstacle you're facing right now or will face in the future.
Inside you'll find...
The entire Conquer 100 story - the good, the bad and the ugly
Strategies from someone who's been in the trenches
Frameworks for accomplishing any goal, no matter how big
Iron Hope will show you how to transform belief into action, and action into results.
Ships In 3-5 Days
Normally: $49 - Today: 60% Off
Ships In 3-5 Days
Normally: $49 - Today: 60% Off
Instant access to THREE Chapters
Instant access to 3 Chapters
When you order, you’ll get immediate access to the first three chapters of Iron Hope in digital format.
Dive into the life-changing principles of mental toughness, resilience, and unstoppable belief right away.
Begin applying these lessons before your signed physical copy even arrives, taking the first step toward conquering your biggest challenges now.
Inside the first three chapters...
Introduction – The Conquer 100 proved that hope and resilience can push us beyond our perceived limits.
Chapter 1: Get Up and Start – Taking the first step is the foundation of building mental toughness.
Chapter 2: Pain Can’t Win – Learning to move forward despite pain builds unshakable endurance.
The lessons inside will challenge the way you think about obstacles, push you to take action, and prove that resilience is built one step at a time.
Instant Access
Normally: $19 - Today: FREE!
"conquer 100" documentary
"conquer 100" documentary
You’ll get access to the raw, unfiltered story of 100 full-distance triathlons in 100 consecutive days. Your front-row seat to seeing exactly how hope becomes unstoppable through daily action.
When you stream the full documentary, you’ll witness:
The brutal 4am wake-up calls and the quiet battles when the cameras stopped rolling
The real moments with my family that show what it truly costs to chase impossible
The mindset shifts and strategies that kept me going when failure felt certain
No matter what challenge you’re facing—building a business, showing up for your family, or tackling a long-overdue goal—the principles are the same. The power is the same.
Instant Access
Normally: $15 - Today: FREE!
Exclusive Bonus Chapter
Exclusive Bonus Chapter
I've never shared this story publicly before.
It happened on a rainy night when my 15-month-old daughter, Lucy, stopped breathing in the backseat of my car.
This exclusive chapter takes you into that night, showing you:
How to find hope in your darkest moments
Where true strength comes from when your world falls apart
Why action beats panic every single time
You'll get the complete written chapter (never to be published anywhere else), plus a video and audio recording of me telling this story personally.
Instant Access
Normally: $17 - Today: FREE!
The Iron Hope Community
The Iron Hope Community
The most powerful part of this whole journey? The community.
The Iron Hope Community is where all these principles come to life.
When you join us, you'll get:
Direct access to me – I'm in there daily, sharing what's working right now.
Training resources that actually work – race training plans, nutrition tools, mental toughness guide and lots more.
Live Q&A – real answers to your specific challenges from James & the community.
It's where real people just like you are pushing limits, breaking barriers, and supporting each other every step of the way.
Instant Access
Priceless! - Today: FREE!
Everything Included:
Iron Hope SIGNED, Hardback Copy
Iron Hope SIGNED, Hardback Copy -
$4960% OFF
$49 60% OFF
Instant access to 3 Chapters -
$19FREE
Instant access to 3 Chapters
$19 FREE
Conquer 100 documentary -
$15FREE
Conquer 100 documentary
$15 FREE
Exclusive, Unreleased Bonus Chapter
Exclusive, Unreleased Bonus Chapter -
$17FREE
$17 FREE
The Iron Hope Community
The Iron Hope Community - Priceless! FREE
Priceless! FREE
Your Price Today: Just $19.97
List Price: $99.97
(Sure — you could order the book from Amazon and pay MORE, or you can order right now and get all the bonuses for FREE!)
Limited Number Of Signed Copies Available - Order Today
Grab Your copy today!
Grab Your copy of Iron Hope today!
Limited number of SIGNED Copies available
Here's the deal:
We only printed a limited number of physical copies for this first run and even fewer SIGNED copies.
When they're gone, they're gone.
And honestly, I want this book in your hands now, because the sooner you start, the sooner everything changes.
Click the button below to grab your copy today.
Limited Number Of Signed Copies Available - Order Today
Look, I know what you might be thinking...
"But James, I'm not trying to do anything extreme..."
Your challenges matter just as much as my 100 triathlons. Maybe you're building a business, losing weight, or showing up better for your family. The principles work the same. Period.
"How is this different from all the other mindset books?"
Simple: everything in Iron Hope has been tested in real life, under real pressure, with real consequences. No theory. No fluff. Just battle-tested strategies that work when things get hard.
"What if I'm just starting out?"
Perfect. That's exactly where I was when I couldn't even finish my first triathlon. These principles work because they start wherever you are. No prerequisites. No special talents needed.
That’s why I wrote Iron Hope: to give you the exact tools to push through your own limits, NO MATTER what they are or where you're at.
This isn’t about endurance sports; it’s about endurance in life.
The kind of resilience that helps you show up, push forward, and prove to yourself what you’re truly capable of.
Pumped to hear how "Iron Hope" changes everything for you like it did for me.
Let me know,
James Lawrence
P.S. If you skipped to the bottom, here's the deal...
Get a SIGNED copy of "Iron Hope" my a battle-tested blueprint for pushing past limits, silencing doubt, and proving to yourself that you’re capable of more.
You’ll get a physical copy, instant digital access, an exclusive bonus chapter I’ve never shared before, the Conquer 100 Documentary, and full access to our Iron Hope Community.
All for just $19.97.
No fluff. No theory. Just the exact mental toughness framework I used to complete 100 Ironmans in 100 days—so you can apply it to whatever challenge you’re facing right now.
Don’t wait. Grab your copy before we run out of signed copies!
Limited Number Of Signed Copies Available - Order Today
Frequently Asked Questions
What Is "Iron Hope"?
At its core, Iron Hope is about transforming belief into action. Whether you're an athlete, entrepreneur, parent, or someone facing tough challenges, this book gives you the exact tools to build unstoppable momentum in your life.
Do I need to be an athlete?
Nope! My story might come from endurance sports, but these principles work for any challenge life throws at you. Business, relationships, personal goals—it all comes down to the same mental tools.
What exactly do I get?
You'll get:
✅ The physical book shipped to your door
✅ Instant digital access to start reading now
✅ Instant access to the “Conquer 100 Documentary”
✅ The never-before-shared bonus chapter about Lucy
✅ Video and audio of me telling that story
✅ Full access to our Iron Hope Community
How is Iron Hope different?
Most books give you inspiration—this one gives you a system. Iron Hope isn’t about feel-good motivation that fades in a week. It’s built on real, tested principles forged in the fire of extreme adversity. You’ll get practical strategies to build discipline, mental toughness, and an unshakable belief in yourself—no matter what challenge you’re facing.
How soon will I get my book?
Your book ships within 5-7 business days, but you'll get digital access immediately. I want you to start this journey today.
and Tell Me Where To Ship Your Hardback copy of Iron hope!
Limited Number Of Signed Copies Available - Order Today
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