The Untold Story 100 Ironman's In 100 days: What conquering the impossible taught me about hope

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Iron hope

Lessons learned from conquering the impossible

the secrets to building unstoppable momentum in your life

Not only is he a phenomenal athlete, but he brings communities together.

Jesse Itzler

Lawrence's feats of voluntary endurance just might be the greatest in human history.

Rich Roll

Image

Not only is he a phenomenal athlete, but he brings communities together.

Jesse Itzler

Image

Lawrence's feats of voluntary endurance just might be the greatest in human history.

Rich Roll

The same force that drove me through 100 ironmans lives inside you

Here's How To Unlock It

This Book Shows You How to Unlock It

James Lawrence’s story is an example of excellence in service to others.

Gary Sinise

One of the greatest endurance athletes of all time. This is essential reading for anybody - not just athletes.

Cameron Hanes

James Lawrence’s new book, Iron Hope, is one of the top 10 or 15 books of all time. I give it 10 stars if I could!

Dr Joe Vitale

A stunning story of American grit, this one is not to be missed.

Adam Makos

Claim Your Hardcover

Signed copy of "iron hope"

Today and Get The following bonuses for FREE!

Everything Included:

  • Iron Hope SIGNED, Hardback Copy

  • Iron Hope SIGNED, Hardback Copy - $49 60% OFF

$49 60% OFF

  • Instant access to 3 Chapters - $19 FREE

  • Instant access to 3 Chapters

$19 FREE

  • Conquer 100 documentary - $15 FREE

  • Conquer 100 documentary

$15 FREE

  • Exclusive, Unreleased Bonus Chapter

  • Exclusive, Unreleased Bonus Chapter - $17 FREE

$17 FREE

  • The Iron Hope Community

  • The Iron Hope Community - Priceless! FREE

Priceless! FREE

Your Price Today: Just $19.97

List Price: $99.97

Sure — you could order the book from Amazon (or anywhere else books are sold) and pay MORE, or you can order right now and get all the bonuses for FREE!

Limited Number Of Signed Copies Available - Order Today

Build Unbreakable Mental Toughness & Pushing Past Limits

Inside the Mind of the Iron Cowboy

What 100 Ironmans Taught Me About Resilience, Hope & Conquering The Impossible

  • A raw, unfiltered account of 100 full-distance triathlons in 100 consecutive days

  • Adapt these lessons to any goal—fitness, career, relationships, or personal growth

  • How to reframe your hardest moments into the fuel for your greatest success

  • Master the ability to stay focused and keep moving forward when things get hard

Limited Number Of Signed Copies Available - Order Today

  • Real-world strategies that work for business, fitness, relationships, and any life challenge

  • Step-by-step insights from the toughest endurance challenge ever attempted

  • Learn how to silence doubt, rewire your mindset, and show up even when motivation dies

  • Practical tools for pushing through stress, setbacks, and overwhelming obstacles

His story reinforces for us all that we are stronger than we think, we can survive difficult seasons, and we can undertake and achieve epic goals. You’ll be challenged and encouraged greatly by his book.

Travis Mills

I just finished his new book, Iron Hope—and WOW. I laughed, I cried, and walked away feeling completely inspired and uplifted. If you haven’t grabbed your copy yet, do yourself a favor and get one TODAY!

Ryan Keisel

If there’s anything I could recommend to someone to change their life: physically, financially, emotionally, or mentally, it’s this book. It’s an absolute game changer. I promise you, you won't regret it.

Kade Peterson

Just finished Iron Hope…. James Lawrence does a phenomenal job of weaving in inspiration and motivation through his story. The main message I took away reaffirms one of my mantras …. Keep Pushing Forward.

Matthew Thomas

What to expect after

Reading & applying iron hope!

This is your blueprint for becoming unstoppable

Life WITHOUT IRON HOPE

  • Waiting for motivation that never comes

  • Letting that voice in your head win ("I can't", "I'm not ready")

  • Starting strong but quitting when things get hard

  • Watching others achieve their dreams while you stay stuck

  • Living with "what if" and "someday" instead of taking action

Life WITH IRON HOPE

  • You show up. Period. No motivation needed.

  • You've got a proven system for turning any goal into reality

  • That voice in your head? It's now your biggest ally

  • You eat "impossible" for breakfast

  • When others quit, you're just getting started

  • Most importantly? You've got absolute certainty in what you can achieve

The question isn't whether these Strategies work. The question is:

Are you ready to apply them?

Get Your Copy Of

Iron Hope Today & Unlock

Iron Hope Today And Unlock

The Following Bonuses For FREE!

  • Instant access to 3 Chapters

Instant access to 3 Chapters

When you order, you’ll get immediate access to the first three chapters of Iron Hope in digital format.

Dive into the life-changing principles of mental toughness, resilience, and unstoppable belief right away.

Begin applying these lessons before your signed physical copy even arrives, taking the first step toward conquering your biggest challenges now.

Inside the first three chapters...

  • Introduction – The Conquer 100 proved that hope and resilience can push us beyond our perceived limits.

  • Chapter 1: Get Up and Start – Taking the first step is the foundation of building mental toughness.

  • Chapter 2: Pain Can’t Win – Learning to move forward despite pain builds unshakable endurance.

The lessons inside will challenge the way you think about obstacles, push you to take action, and prove that resilience is built one step at a time.

Instant Access

Normally: $19 - Today: FREE!

"conquer 100" documentary

  • "conquer 100" documentary

You’ll get access to the raw, unfiltered story of 100 full-distance triathlons in 100 consecutive days. Your front-row seat to seeing exactly how hope becomes unstoppable through daily action.

When you stream the full documentary, you’ll witness:

  • The brutal 4am wake-up calls and the quiet battles I fought alone

  • The real moments with my family that show what it truly costs to chase impossible

  • The mindset shifts and strategies that kept me going when failure felt certain

No matter what challenge you’re facing—building a business, showing up for your family, or tackling a long-overdue goal—the principles are the same. The power is the same.

Instant Access

Normally: $15 - Today: FREE!

Exclusive Bonus Chapter

  • Exclusive Bonus Chapter

I've never shared this story publicly before.

It happened on a rainy night when my 15-month-old daughter, Lucy, stopped breathing in the backseat of my car.

This exclusive chapter takes you into that night, showing you:

  • How to find hope in your darkest moments

  • Where true strength comes from when your world falls apart

  • Why action beats panic every single time

You'll get the complete written chapter (never to be published anywhere else), plus a video and audio recording of me telling this story personally.

Instant Access

Normally: $17 - Today: FREE!

The Iron Hope Community

  • The Iron Hope Community

The most powerful part of this whole journey? The community.

The Iron Hope Community is where all these principles come to life.

When you join us, you'll get:

  • Direct access to me – I'm in there daily, sharing what's working right now.

  • Training resources that actually work – race training plans, nutrition tools, mental toughness guide and lots more.

  • Live Q&A – real answers to your specific challenges from James & the community.

It's where real people just like you are pushing limits, breaking barriers, and supporting each other every step of the way.

Instant Access

Priceless! - Today: FREE!

Limited Number Of Signed Copies Available - Order Today

You might be wondering...

Is This book for me?

"iron hope" Is for you...

  • If you've ever laid awake at night, knowing you're capable of more, but something keeps holding you back...

  • If you're tired of starting strong but falling short when things get tough—whether that's in fitness, business, or life...

  • If you keep hearing that voice of self-doubt telling you "you can't" or "you're not good enough" (trust me, I know that voice well)...

  • If you're facing a challenge right now that feels impossible—maybe it's building a business, losing weight, saving your marriage, or just showing up better for your family...

  • If you've tried all the motivation tricks and mindset hacks, but you need something real, something that actually works when everything's on the line...

  • If you're ready to stop waiting for hope and start building it...

If any of those situations sound familiar...

Then YOU NEED THIS BOOK

Look, I'm not here to tell you that reading one book will solve everything. But I will tell you this: every principle in Iron Hope has been tested in the darkest moments, when failure felt like the only option.

And they work.

Not just for me during the Conquer 100, but for thousands of ordinary people facing their own extraordinary challenges.

So if you're ready to build the kind of unshakeable belief that turns impossible into inevitable...

...then this book isn't just for you. It's necessary.

And right now, while you're here, you can get your copy of Iron Hope for just $19.97, plus all the exclusive bonuses I mentioned above.

The time to start building your Iron Hope is now.

Note From The Author

"Iron Hope is the story of pushing past every limit, breaking through pain, and discovering what’s truly possible. When I set out to complete 100 full-distance triathlons in 100 consecutive days, I learned about resilience, mental toughness, and the power of showing up, no matter what. This book shares those lessons, the highs and lows, and the exact mindset that carried me through. My hope is that it helps you push past your own barriers and take on the challenges in your life with a new level of belief and determination."

James Lawrence

The Iron Cowboy, Author of "Iron Hope"

Limited Number Of Signed Copies Available - Order Today

Here's a glimpse of what's inside "iron hope"

  • The Power of Just Showing Up - Look, the hardest part isn't the finish line. It's getting out of bed and taking that first step. I'll show you how to make it automatic. (Page 1)

  • Pain Is Your Teacher - I learned this the hard way during the Conquer 100. You're going to discover exactly how to push through when your body and mind are screaming "stop." (Page 14)

  • Your Inner Voice Is Everything - That voice in your head? It's either going to break you or make you unstoppable. Let's make it work for you. (Page 39)

  • Your Deep Why - This changed everything for me. When you nail this, nothing can stop you. Period. (Page 58)

  • Breaking Down Giants - How to take any massive goal - whether it's 100 Ironmans or your biggest dream - and make it happen, step by step. (Page 69)

  • The 100 Principle - The exact mindset shift that turned "impossible" into "done." This works for any challenge, trust me. (Page 84)

  • See It, Be It - The visualization technique that got me through my darkest moments. This is powerful stuff. (Page 94)

  • Never Settle - Why getting comfortable is your biggest enemy, and how to stay hungry no matter what you achieve. (Page 106)

  • Being Real - Stop trying to be someone else. Here's how to turn your authentic self into your greatest strength. (Page 119)

  • The Price Tag - Let's get honest about what it takes. Most people aren't willing to pay this price. Are you? (Page 157)

  • When Everything Breaks - The raw truth about pushing through when you're broken. This isn't pretty, but it's real. (Page 207)

  • Your Transformation - This is it. This is where everything changes. This is where you become unstoppable. (Page 271)

Frequently Asked Questions

What Is "Iron Hope"?

At its core, Iron Hope is about transforming belief into action. Whether you're an athlete, entrepreneur, parent, or someone facing tough challenges, this book gives you the exact tools to build unstoppable momentum in your life.

Do I need to be an athlete?

Nope! My story might come from endurance sports, but these principles work for any challenge life throws at you. Business, relationships, personal goals—it all comes down to the same mental tools.

What exactly do I get?

You'll get:

✅ The physical book shipped to your door

✅ Instant digital access to start reading now

✅ Instant access to the “Conquer 100 Documentary”

✅ The never-before-shared bonus chapter about Lucy

✅ Video and audio of me telling that story

✅ Full access to our Iron Hope Community

How is Iron Hope different?

Most books give you inspiration—this one gives you a system. Iron Hope isn’t about feel-good motivation that fades in a week. It’s built on real, tested principles forged in the fire of extreme adversity. You’ll get practical strategies to build discipline, mental toughness, and an unshakable belief in yourself—no matter what challenge you’re facing.

How soon will I get my book?

Your book ships within 5-7 business days, but you'll get digital access immediately. I want you to start this journey today.

Claim Your Hardcover

Signed copy of "iron hope"

Today and Get The following bonuses for FREE!

Everything Included:

  • Iron Hope SIGNED, Hardback Copy

  • Iron Hope SIGNED, Hardback Copy - $49 60% OFF

$49 60% OFF

  • Instant access to 3 Chapters - $19 FREE

  • Instant access to 3 Chapters

$19 FREE

  • Conquer 100 documentary - $15 FREE

  • Conquer 100 documentary

$15 FREE

  • Exclusive, Unreleased Bonus Chapter

  • Exclusive, Unreleased Bonus Chapter - $17 FREE

$17 FREE

  • The Iron Hope Community

  • The Iron Hope Community - Priceless! FREE

Priceless! FREE

Your Price Today: Just $19.97

List Price: $99.97

Sure — you could order the book from Amazon (or anywhere else books are sold) and pay MORE, or you can order right now and get all the bonuses for FREE!

Limited Number Of Signed Copies Available - Order Today

*Testimonials shown are real experiences from real clients. Their results are not typical, and your experience will vary based on your effort, education, business model, and market forces beyond our control. Please note that we are not a business opportunity. We make no earnings claims or return on investment claims , and you may not make your money back. NOT FACEBOOK™: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of Meta™, Inc.

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